DuPond fibre Inc Marketing Case Study Example | Topics and Well Written Essays - 1000 words

DuPond fibre Inc Marketing - Case Study Example Thus the technological upgradation works need to be undertaken without causing much harm to the prevailing business volumes. Further, all the management functions too need to be appropriately re-engineered to meet the future growth expectation of the company and also to retain its competitive advantage being enjoyed currently. The brief descriptions on the type of initiatives being undertaken in the various departments are explained as follows. The supporting data and the other relevant information about all the decision being presented here given separately in the Appendix. The raw materials being used in both type of the processes are the same and no significant change in the type materials procured for the process exist. But the change in volume of procurement would certainly vary occurs across the sites of production. Earlier, pattern of procurement was identical at site 1 and site 2, while the site 3 had almost three times higher rates of procurement than the earlier mentioned locations. But in the changed scenario all the locations would be having same procurement patterns after full-scale operations are in place at all the centers of production. And with increased volume requirement identification the current suppliers would be given the license of the supply and also to maintain the identical quality of materials supplied. On production sigi On production sigifinificant changes are expected. The change over of operations from the production of one type of fibre to the other need a careful planning. Both at site 1 and site 2, a new set of facilities would be installed. This might require atleast 3 to 4 years due to the process involved in approvals and installation works. In 2006, the modification to the facilities could also be initiated as the sales forecast is lesser in 2008. This process might require only 2 years. Once, site 1 modifications is completed ,site 2 works could also be initiated. Thus by 2009 , four fully functional facilities would be in operation to produce the modified fibre. The only one of the three units at the site 3 shall be changed to accommodate the new type of production process. The other two types here shall be retained for the manufacture of non-woven fibres. Sales and Marketing The major change in the marketing process is to bring a new set of customers to its modified fibre product. Though all its non-woven customers have not shifted to the newer product, it leaves a big exercise to create a new set of clients for its products (Kotler and Amstrong, 2001). The major marketing campaign involves extensive business conference that has been arranged for all the industry operators to create the importance of the modified fibre supplied by the company. The sales team would be set into operation to generate the potential sales. These exercises have a time of 4 years from now as the forecasted sales is 3 million Kg in the year 2009. With the prevailing demand for these type of fibres, the sales team would generate higher sales volume as the expected sales from this product category is 30 million Kg of fibre. Finance/ Costing Based on the forecasts presented in demand it is estimated significant investments would be required during the period from 2006 to 2009 (Beasley, n.d.). The with the total volume of sales in 2006 is reported as 24.7 million Kg of fibre. With the prices of 0.9 UD dollars for every Kg of non-woven fiibre, the

Brand plan Essay Example | Topics and Well Written Essays - 1250 words

Brand plan - Essay Example ark of international quality, a brand that can be used as a yard-stick in daily jargon to compare excellence in product through flawless craftsmanship. Every Rolex watch tells the tale of an instrument that passes through a series of stringent tests in the manufacturing units supplemented by individual care in making sure it truly represents this undisputed royal watch brand. â€Å"Rolex watches are popularly regarded as status symbols† (Khurana, 2010) There are many reasons why Rolex is positioned in the market the way it is. It was a pioneer in the invention of wrist watches through the skill of its co-founder Wildorf in innovating Oyster waterproof case and screw crown. Rolex has many â€Å"first† which account for its â€Å"father-figure†, aristocratic and near-Godly stature. Rolex manufactured watches were the first to come with Kew â€Å"A† test, a prestigious achievement in the early 1900s that deemed it to be perfect in time keeping. Again, Rolex watches were the first to have â€Å"perpetual self winding rotor mechanism† that kept the watch at optimal tension and wound on its own at the slightest movement of the wrist. (Rolex.com, 2012) The watch and jewellery market is huge at the global level with international brands like Rado, Tag Heuger, Citizen, Gucci, Jaeger-LeCoulture, Schwarzkopf, Breitling, Victorinox (Swiss Army), Cartlier, Omega, Tissot, Movado, ESQ, Edward Mirell, marahlago, David Vurman, John Hardy, Roberto Coin, Ammolite, Llardo, Marco Bicego, Honora, Yvel, Tudor etc. Even though these watches make up for them mid-range watch and jewellery market they compete to a certain extent with Rolex to get a share of the larger customer base who are not Rolex loyalists. Rolex has numerous competitors in the 43.6 billion USD watch and jewellery industry. Rolex has released its Tudor in 1946 to eliminate stiff competition faced from mid-range wrist-watch brand like Tag Heuger and Rado. Its model categories: Prince, Princess, Monarch and Sport entered