Legalize It Already - 1663 Words

Life has its daily complications and we often need an escape. Some of us find relief in a nice glass of red wine and a piece of double chocolate cake. Others may find their arrival in paradise on the rim of an ice cold beer. An abundant amount of us turn to more common fixes like cigarettes or food. Then there are the ones that can’t find pleasure in common fixes, they’d rather turn to drugs for peace. Drugs like Marijuana (Cannabis) are often frowned upon because of its effect on the brain and has been constituted as illegal. But alcohol also affects the brain and it is legal. The question could be what’s the difference between alcohol and marijuana that makes marijuana illegal? Or it could be; what is the sole purpose for making it†¦show more content†¦More symptoms also include paralysis, tremors and difficulty speaking. But after the use of marijuana, reported feeling limited pain and spasticity. Some have even reported that it has a profound effect on speech and eyesight, relieves tremors, helps them gain control of uncoordinated muscle action and could even slow down the progress of the disease. But it produces even more positive effects for patients with Cancer. Cancer comes in several types, lung, colon, prostate, brain, etc. and these patients have a tough battle as do all of the patients that have to endure the pain of the disorders and diseases mentioned. But Marijuana produces the best results for individuals with Cancer in my opinion. The most extraordinary result possible for Cancer patients is the result of tumor reduction caused by Marijuana. Regular use of this drug has also been found to reduce pain and nausea related to chemotherapy and radiation. Recent studies reported by AmericansforSafeAccess.org (an organization that supports legalization of medical marijuana) have proven that the â€Å"munchies† associated with marijuana helps to control appetite-stimulation properties that help combat Cachexia, or wasting syndrome. The Institute of Medicine has conducted research within the last 15 years that resulted in the conclusion that cancer patients who have trouble with sever nausea often have a difficult time swallowing and keepingShow MoreRelatedDrugs: Drug Addiction and Domino Effect1419 Words   |  6 PagesOne Nation Under Drugs This problem has been going on for decades and still going on till this day. Should the U.S legalize every drug, would that be the answer? Do we continue with this twenty-five year plus war with drugs. The use of illicit drugs is illegal because of their intoxicating effects on the brain, damaging impact on the body, adverse impact on behavior, and potential for abuse.  Their use threatens the health, welfare, and safety of all people, of users and non-users alike. I am againstRead MoreProstitution Should Be Legalized?1072 Words   |  5 Pagesresort in unethical methods in order to obtain prostitutes, but this is due to the fact that they are already breaking the law. If an individual breaks one law, then they are much more inclined to break another. They are already working underground and avoiding police, and as a result do not feel inclined to follow any form of protocol with their methods as no one is regulating it. If we legalize prostitution we will be able to better regul ate the conditions of prostitutes. Currently, many prostitutesRead MoreEssay on Research on Legalizing Marijuana1492 Words   |  6 PagesLegalize It Lobdell 1 Legalize It Legalizing Marijuana has been a controversial and extremely volatile topic ever since the 1970’s. Many people hold strong beliefs regarding this topic and the subsequent laws that have been passed in certain states for the use of the recreational drug. However, marijuana is not just a recreational drug, but has many different wonderful medical purposes for the American people. Marijuana should be legalized for recreational and medical purposes throughout this countryRead MoreIt Is Time to Legalize Marijana1700 Words   |  7 PagesLegalize It! Growing up, everyone is told that, â€Å"Drugs are bad for you,† time and time again. Now as a kid you don’t really understand the reasoning behind it, but you listen to your authority figure regardless. I remember being told this my entire life and even to this very day. But as I got older I realized that people would still use drugs even though it’’s illegal. I could never understand why someone would go against the law and jeopardize their life just to use drugs? The drugRead MoreA Blunt Reality: The Controversial Issue of Marijuana Legalization1153 Words   |  5 Pagesare any number of reasons you can come with as to why marijuana should not be legalized, the bottom line includes: its scientifically proven negative effects on health, the threat it poses to the environment, proof the growing marijuana industry is already treacherous territory, and how the financial difference everyone thinks it will make is really not all that great. Marijuana has been proven to impair the ability to think and act sensibly in various ways. Its most common effects are: short-term memoryRead MoreEssay on Legalizing Prostitution927 Words   |  4 Pagesand the same human rights as other people (President of Britains General Union, 2006)†. The states willing to legalize prostitution would have to tax and license these prostitutes, and a registry would be made to list legitimate workers online. Instead of the taxpayers paying for the mistakes prostitutes have made, have the state take over how this profession should take place, legalize this profession where the prostitutes pay the taxes on their earnings instead of the public paying taxes for theirRead More Against Legalizing Homosexual Marriages Essay1293 Words   |  6 Pagesand equal rights activists angry. Courtrooms should be nervous though. Our courts, which have mishandled abortion, may be on the verge of mishandling homosexual marriages (Wilson 34). The judges of t he Supreme Court of Hawaii might possibly legalize gay marriages in the near future. Once legalized in Hawaii, gay marriage -- like quickie Nevada divorces -- will have to be recognized under the full faith and credit clause of the constitution throughout the rest of the U.S. (Krauthammer)Read MoreThe War On Drugs And Its Controversial Approaches1531 Words   |  7 Pagesproud of and it is something everyone should be very concerned with. A hot topic in today’s world is drug legalization. The main drug people want legalized in America is marijuana. There are two sides to this argument like always, the first being legalize marijuana and tax it, the second being keep it illegal. In states like Colorado, Washington, Oregon, and Alaska legislators have passed laws that allow possession of marijuana. These laws allow anyone to have small amounts of marijuana; however,Read MoreShould Marijuana Be Legalized?1581 Words   |  7 Pagesmarijuana has been a popular topic within the past couple of years. This topic is very controversial due to the fact that many people are unable to see past the bad rap that cannabis has accumulated over past years. Among the other aspects that have already given marijuana a bad reputation, some people are trying to find more and more reasons to postpone the legalization of marijuana. Since the legalization of cannabis in Colorado, Washington and Oregon the debate of legalizing this †Å"drug† in every stateRead MoreShould Marijuana Be Legalized?1247 Words   |  5 Pagesa controversial topic within today’s society. It is commonly debated upon during election time. Many states are trying to legalize marijuana, while others are firmly against it. As people in the United States vote for their political leaders, they are also voting on whether or not to support bills such as those that legalize marijuana. There are several states that have already legalized recreational use of marijuana such as Alaska, Colorado, Oregon, Washington, Maine, California, Massachusetts, Nevada

Ralph Ellison s Battle Royal - 962 Words

Crushed Into Invisibility; Ralph Ellison’s â€Å"Battle Royal† Invisible Man begins with the claim that he, our narrator, is an invisible man. His invisibility was not manifested by a physical condition but rather by the result of the refusal of others to see him. The Chapter, â€Å"Battle Royal† is about our protagonist who forced unknowingly to embrace this invisibility as a way to survive in a world of Southern racism. In this â€Å"Battle Royal† young black men forced to look at a naked white woman with an American flag painted on her stomach parades about. Then thrust blindfolded boxing match of black men. Then after being bloodied and bruised they are shocked, and burned by a rug covered in money. An even after that forced to be humiliated while trying to say speech that was the only reason our narrator was there. Burned, blooded, bruised, tried, and humiliated our narrator only walks away tricked, to in the end find out that is was all for â€Å"To whom it may concern... Keep this nigger-boy running†. (105) Invisible Man’s; â€Å"Battle Royal† is dark, and even if saying so may be redundant i feel as though it were necessary. All of Battle Royal’s time takes place is in a dark limelight lit pit hidden away god knows where. Throughout the chapter this pit is use to push the young black men out of the shadow of society, only be crushed by hatred and racism right back into it. Persisting even as far as they couldn’t even collect their â€Å"prize† without being tortured. To our narrator thisShow MoreRelatedRalph Ellison s Battle Royal985 Words   |  4 PagesRalph Ellison’s â€Å"Battle Royal†, is nerving, historical, and suspenseful. Ralph Ellison describes the events about how the young narrator goes to a meeting of city men and thinks he would be giving the speech of a lifetime. Although he does get to give his speech at the end of the night, the narrator goes through hell to get what he would like to achieve. Ellison has the narrator g o through what mirrors to be what the African-American community in the twentieth century is shaping to be. Through theRead MoreAnalysis Of Ralph Ellison s Battle Royal945 Words   |  4 PagesHow would you feel if you were trying to succeed in life but there was a greater force holding you back? Ralph Ellison uses setting, irony, and symbolism in â€Å"Battle Royal† to further explain how African Americans were treated in regards to social equality. In the Deep South racism was very common and unfortunately it lead to many cruel things. Many people were mistreated and disrespected for no reason other than their skin color. The white man wanted to keep the African Americans separated from themRead MoreAnalysis Of Ralph Ellison s Battle Royal 808 Words   |  4 Pages Ralph Ellison’s short story, Battle Royal, is symbolic in many different ways. In one way it is symbolic of the African Americans’ struggle for equality throughout our nation’s history. The various hardships that the narrator must endure, in his quest to deliver his speech, are representative of the many hardships that the blacks went through in their fight for equality. The narrator in Ellison’s short story suffers much. He is considered to be one of the brighter youths in his black communityRead MoreAnalysis Of Ralph Ellison s Battle Royal 990 Words   |  4 PagesSebastian Arroqui Professor Madden English 1102-217 October 21, 2015 â€Å"Battle Royal† By Ralph Ellison: Racial Symbols Ralph Ellison’s â€Å"Battle Royal† is an excerpt from his book Invisible Man, and throughout out this short story Ellison tells a great story about a nameless boy. The story starts off with the narrator speaking about the life of his grandfather, and how he led people to freedom after the Civil War because he thought they were spate but equal. He tells us that later his grandfather livedRead MoreEssay Battle Royal, by Ralph Ellison1341 Words   |  6 PagesEllison’s Powerful Battle Royal      Ã‚   I felt a wave of irrational guilt and fear. My teeth chattered, my skin turned to goose flesh, my knees knocked. Yet I was strongly attracted and looked in spite of myself. Had the price of looking been blindness, I would have looked. (Ellison 939)    These insightful words written by Ralph Ellison in the powerful short story Battle Royal, which later became the first chapter in the critically acclaimed novel Invisible Man, convey the repressedRead MoreSigns And Symbols Of Racism In Battle Royal By Ralph Ellison1513 Words   |  7 PagesSigns and symbols of racism in america before integration In the late 1940’s in the south there was still segregation in schools, business, and most public places. In Ralph Ellison s â€Å"Battle Royal† he writes about an incident that he himself witnessed. The events and attitudes that he witnessed occurred regularly. Blacks in general were treated as less important, as second class citizens, and at times like animals. This type of behavior was treated so much as the norm that the boy was happy toRead MoreAnalysis Of Battle Royal By Ralph Ellison1508 Words   |  7 PagesUnrelenting Perseverance Ralph Ellison’s excerpt â€Å"Battle Royal† from his novel â€Å"Invisible Man† reveals the African American’s struggle for social equality. It was written during the Cold War and Civil Rights movement and made an impact in the literature world and won an award. Ellison never provides a name for the narrator who refers to himself as the invisible man. The story begins with the narrator’s grandfather on his death bed instructing on how to deal with white people. The narrator felt thisRead MoreEssay on Ralph Ellisons Battle Royal1164 Words   |  5 Pagesin the years following the Civil War and the subsequent release of their people from bondage. In Ralph Ellisons 1948 short story Battle Royal, he uses the point of view of a young black man living in the south to convey the theme of racial identity crisis that faced African Americans in the United States during the early to mid 20th century. Ellison begins Battle Royal with a brief introduction to the storys theme with a passage from the Invisible Mans thoughts:Read MoreThe World Of Segregation Crises `` Battle Royal `` By Ralph Ellison1706 Words   |  7 PagesWorld of Challenges In the world of segregation crises â€Å"Battle Royal† by Ralph Ellison is about a boy who just finished high school years and receives an invitation to present his valedictorian speech to the wealthy white men in town. Ellison’s protagonist reminisces about his naive life, 20 years before when the story was published in 1947. He grew up in the deep south of America in a town where prejudicism and racism was prominent. During this time the South is segregated because of the Jim CrowRead MoreRalph Ellison’S Short Story â€Å"Battle Royal,† Is Set In The1122 Words   |  5 PagesRalph Ellison’s short story â€Å"Battle Royal,† is set in the deep south during the late 1940’s era. Racial tension in the south has always been exorbitantly high. In the 1940’s keeping segregation is still a priority for half the population in the southern states, slavery may be abolished but the physical act of welcoming African-Americans as â€Å"Am ericans† is far from the minds of many Americans. Ellison’s short story accentuates this idea of racial tension and social standards, between the elites of

Report On A Business With Working Full Time - 948 Words

Here s How to Start Your Business While Working Full-Time By Christie Uzebu | Submitted On July 12, 2015 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Christie Uzebu You want to stand on your feet, kick-start your own business and be that Entrepreneur you ve always dreamed of. You ve probably been told several time that the only way you can succeed as an Entrepreneur is to jump into the business world with both feet. Before you think of†¦show more content†¦The #1 reason why most businesses fail is lack of market need for their product. You should validate your business idea, to avoid creating a product that nobody needs, or one that doesn t work. Validating your idea involves getting honest feedback from potential customers before you start building, creating, and spending money. As humans, it s normal to think that we are right and our ideas are amazing. It s easy to take off with an exciting new project in mind and work inside of your little bubble without ever involving anyone else for feedback during the process. Channel your excitement into a positive, calculated direction, and intelligently test your way into assumptions about your potential new business before jumping aboard and setting sail. Set Goals. In setting your goals, consider your business plan and make sure your goals are detailed, measurable and realistic. If you want to turn your business into a full-time venture, come up with a rough idea of when you ll like to begin this transition. Create a schedule by mapping out yearly, monthly, and weekly goals, and keep track of them along the way. Making and meeting goals will help you stay on your timeline, which will help ensure your business success. On the other hand, if you don t intend to leave your full-time job, determine how much time you re willing to put into it on a daily and weekly basis, and then create a plan to help you stick with it.Show MoreRelatedSample Resume : Continuous Professional Development1639 Words   |  7 Pagesknowledge I know, Behaviour is how I act as I carry out the skill using the knowledge I know. To become an effect HR practitioner I need have the knowledge and understand the most up to date employment law legislation, the current business needs of the organisation I am working in and how HR currently goes about meeting those needs. As Arturius is a new organisation one of my first tasks is recruitment, I will need to have the skill to be able to keep up to date records and have an eye for detail toRead MoreCold Storage vs Knitwear822 Words   |  4 Pagesfrom business oriented families. Ajay’s family was in retailing of textiles while Durgesh came from agriculture based family. After their internship they looked for the prospects of doing a business jointly as they knew each other for a very long time. Ajay was interested in entering knitwear industry while Durgesh was interested in setting up a Cold storage. Their families were happy for their children to starting up a business together and offered them 10 Lakhs each to start up a business whichRead MoreWorkplace Diversity. Canadian Business Comparison Report.1111 Words   |  5 Pages Workplace Diversity Canadian Business Comparison Report The Canadian business comparison report comprises of the companies details and also the comparison between a Canadian local business and Indian local business. For this report I have chosen Canada’s Dollarama and India’s D-Mart as both company have same target market. Dollarama is Canada’s leading dollar store with 900 locations across Canada. Larry Rossy, a third generation retailer, founded the company in 1992. The first Dollarama storeRead MoreResponsibilities Of A Cfo Versus A Controller, Accountant Or Bookkeeper Essay1386 Words   |  6 Pagesresponsibilities of a CFO versus a Controller, Accountant or Bookkeeper. Many business owners do not understand the differences between the roles and the value a CFO can bring to the business. Additionally, many business owners do not feel they can afford a CFO, however that is where a part time CFO who participates with the business owner and management is critical. A part time CFO can spend as little as a day or two month with the business and add value to the bottom line. A. CFO Responsibilities: 1. CashRead MoreWhy We Need Expert Help1426 Words   |  6 Pagesexistence in today’s scenario. This means that businesses need to hire SEO services from an experience agency to help them in achieving their online goals. At the same time, it is not healthy for the business objectives to rely on multiple agencies for digital marketing instead of one. Thus, it is advised to go with a full-service digital marketing agency to help businesses gain online visibility. Here are some reasons why you need expert help: You Get Pure Digital Marketing: You could easilyRead MoreA Comparison Between Canadian Business And Indian Business863 Words   |  4 PagesComparison report This report is based on the comparison between two organizations that deals with the Retail Company that operates hypermarkets. The report consists of a comparison between Canadian business and Indian business. For this project I have chosen Canada’s Walmart and India’s D’mart the Canadian Walmart is the multinational retail corporation.And Indian D’mart deals within India only. Walmart is the preeminent organization that was established by Sam Walton in 1962 and now Walmart’sRead MoreAnalyzing The Balance Sheet Of Isaleh And The Related Income Statements And Cash Flows For The Year Ended Essay1083 Words   |  5 Pagesthis report was to analyze the balance sheet of Isaleh and the related Income Statements and cash flows for the year ended 31st December 2014. Specific objectives were to give Babs Lee an understanding of why there is an Income Statement as well as a Cash Flow Statement, what Working Capital is and why it is important and to give an understanding of what a credit sale is in business context. This report recommends strategies to help Babs Lee understand the financial statements of the business. â€Æ'Read MoreEssay on Benefits of Reduced Working Hours951 Words   |  4 PagesBenefits of reduced working hours 31 October 2012 ChaoYu Chen Abstract In recent years, the line between work and leisure has become vague and even be erased. 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A monetary articulation are extra explanations that help clarify particularRead MoreThe Ethical And Management Issues1466 Words   |  6 PagesIntroduction This report will address the ethical and management issues presented in the case studies Seven Eleven, Are organisation’s exploiting ‘non-employees’ and New and challenging HRM issues in China and India. The main ethical issues raised by these case studies are cultural diversity issues, discrimination and employee working conditions. Along with these ethical issues there are also management issues outlined Corporate Greed and an issue Human resource. This resulted in loss of thousands

Global Destination and Competitiveness

Question: Discuss about the Global Destination and Competitiveness. Answer: Introduction In the sector of tourism and hospitality, the chief aim of is to increase the number of the visitors and to hold a potential brand image. In order to accomplish this core aim of business, an organization belonging to the tourism sector prioritizes destination marketing. In the words of (), the phrase destination marketing is a distinct form of marketing whose sole concern is to promote an individual destination. Unlike the form of product marketing, in which products are provided to the clients with the help of distribution channel, in the destination marketing it is the interested individuals who come to the destinations to become the customers. Therefore, it is to say that in terms of destination marketing, an organization also advances its competitive edge. The present purpose of the considered assignment is to accomplish a policy review for the organization Tourism Australia. Most important to denote in this respect, that the considered destination for this organization is the S unshine coast of the Queensland Australia. For accomplishing this very purpose, the assignment has intended to establish an in-depth literature review initially about the core aspects of the policy of destination marketing, which are destination branding, positioning, visioning and targeting. Thereafter, reviewing the policy, the paper has preferred to make fruitful recommendations for the considered organization. Literature review Getz and Page, (2016) has stated that destination marketing organizations being public or private organizations must have an in-depth understanding of the tourism policy of the operating countries. The understanding of the tourism policy is categorized into three aspects such as process, content and structure. Structure and content of tourism policy illustrates a framework of relationships with the government and organization. Process includes the involvement of stakeholders towards the tourism policy (Pike, 2015). Branding in Destination Marketing Destination branding identifies the strongest point and mostly competitively appealing aspect of a particular destination. Destination marketing aims at making the strong point of a destination appealing to the potential visitors. It builds a story about the destination, which make it stand out above its competitors (Gummesson, 2014). Destination marketing organization use destination branding for promoting a specific place to the specific audience like leisure travellers. Moreover, it communicates the special offerings of a specific destination to the potential visitors. On the other hand, it can be stated that accomplishment of destination branding depends on the brand images used for establishing the destination choice. According to Pike and Page (2014), in destination marketing, the images of the travelers regarding a destination contributes significantly in destination choice. In this context, it can be stated that the problem in destination branding is the intangibility of the destinations that cannot be tested prior to the final purchase. Furthermore, in terms of destination branding, the definition of destination images is a sum of impression and ideas those people possess regarding a destination. On the other hand, as per Smith and Font (2014), destination image in terms of destination branding is a set comprised of cognitions and affections to represent a particular entity to the general audience. The concept of branding is important in marketing of a product, place or a service. The role of branding is vital that can be categorized into two aspects such as pre-experiences and post-experiences. Pre-experiences in terms of branding include differentiation, identification, expectation, reassurance, and anticipation (Ritchie Crouch, 2003). On the other hand, recollection or post experiences in the perspective of branding include consolidation and reinforcement (Line Runyan, 2014). Visioning in Destination Marketing Visioning is a useful technique for supporting group of stakeholders towards developing shared vision for the future. It is extremely important in destination marketing, which plans the strategies for making a particular destination attractive to the tourists. The vision statement is essential to engage the stakeholders with common direction for destination management. Proper visioning is also important for setting the future strategies towards promoting the specific destination (Smith Font, 2014). Nevertheless, as per Lugosi and Walls (2013), a vision statement for destination marketing is essential for providing an exact overview of the marketing mix to the employees. Therefore, it can be said that a vision statement in tourism strategic marketing is necessary for providing inspiration to the employees, which implicates that visioning in marketing is useful for advancing the internal strength by educating them about the marketing plan. Tourism visioning allows an agreed focus rega rding the way the tourism organization should develop their plan manage and market their destination over the times. It also leads to shared statement of intent, which is manageable and promote unite tourism organization in a specific destination. Positioning in Destination Marketing Position is an effective form of marketing communication, which plays a vital role towards enhancing the attractiveness of tourism destination. The objective behind the position of a specific destination is to create a distinctive place in the minds of potential visitors. Positioning differentiates a destination from its other competitive destination. It conveys the diverse mix of features regarding a destination, which makes it different from others destination. It identifies the competitive advantage of a particular destination and effectively communicates it with the visitors. Positioning also identifies the potential visitors, who can be interested on the specific destination place. In this context, it is to state that in destination or tourism marketing, positioning imprints destination images in the minds of the customers. On the other hand, positioning in destination marketing is considered as a communication strategy that is thoroughly followed through segmentation and target marketing. More precisely, according to Heeley (2015), the concept of positioning is not related to the particular premises needed to be covered for the product. Therefore, it is to say that the intension of positioning is to influence the minds of the prospects. Specifically, in destination and tourism marketing, based on Line and Runyan (2014), positioning in terms of marketing is indicative of an individual statement that will inspire as well as guide the entire marketing plan. In this respect, it is to keep in mind that in tourism marketing, positioning statement is required to encompass the particular destination and should give a hint of the marketing tools. As per Gummesson (2014), three key elements of the tourism positioning are an emotive expression, brand personality and particular attributes of the destination. It has been understood that accomplishment of a tourism-marketing plan is possible only when the positioning statement of an organization is honest. In this case, a positioning statement should be prioritize when an organization is designing its advertisement choices, change management and making progressive plans for the future ventures (Ghosh Sarkar, 2016). Henceforth, it can be concluded that positioning in specifically tourism destination is essential for the acquisition of competitive edge. Policy Review Prior to review the tourism policy, it is required to have a profound knowledge about the considered destination for the DMO. Sunshine Coast of Queensland territory is identified as a per-urban area of Queensland, which is also known as the third most populated area of Queensland. The significance of this place is probably a handful of stretches of stitched beaches that has covered the area from the Sunshine Beach to the Coolum Beach and from Point Arkwright to Mudjimba and Buddina past the Caloundra CBD. The place is located between the south peninsula and the mountains of Inskips Glasshouse. It is probably the natural amenities of the mountains and of south peninsula, which works in favor for marketing for the travel organizations of the place (Barnes Ballou, 2014). Most significantly, the place is also enriched with excellent restaurants and five-star resorts, which attract an impressive amount of both domestic and international customers from all over the world. However, the considered DMO Tourism Australias destination marketing relies upon the organizations honest approach towards destination marketing, which is its positioning strategy. Keeping in mind about the poor infrastructure quality, the organization has taken the initiative to improvise the infrastructure facility of the place. In terms of destination policy, the organizations main vision is to attract the visitors through honest offering and their initiative to modify the infrastructure of the place proves that they prioritize their vision sincerely. Moreover, it has been understood that the outline of the destination policy indicates that familiarization tours, cooperative programs, trade shows and public events are their prime promotion strategies. On the other hand, in terms of positioning, it has been identified that the considered DMO utilizes the natural amenities of the Sunshine coast. The unbroken beaches along with the Australian zoo are key aspects of positioning for t he DMO (Ghosh Sarkar, 2016). On the other hand, in terms of branding, the Tourism Australia has seven international hubs and industry developments in near about 16 core markets accompany the organizations policy for destination branding. On the other hand, in terms of target policy, it has been identified that the DMOs two prime target markets are the connectors in regional Queensland and the unwinders in Sydney. However, in this respect it is significant to denote that the concerned DMO prioritize Tourism 2020 in terms of destination policy and it has been identified that the organization has designed most of its strategic methods in accordance with this national strategy of Tourism 2020. Branding of Tourism Australia Tourism Australia has seven international hubs and through these hubs, the organization pursues consumer marketing and industry development in 16 core markets. The organization has targeted the visitors of Europe, America, New Zealand, Greater China, Japan and South Korea and South East Asia. While branding Sunshine Coast, Tourism Australia conveys the unique attraction of the destination to the visitors. The Aquatic Costal Campaign highlights the varied and unique fishing experience in Sunshine Coast (Lugosi and Walls, 2013). Moreover, the destination management organization also promotes the wild life attraction to the adventurous visitors of the world. One of the most attractive features promoted by the DMO is the Australia Zoo of Sunshine Zoo. The visitors can also enjoy bushwalking and cruises, which are great medium for spending leisure time. Tourism Australia is focused on international recognition in the perspective of the destination marketing and branding approach of the particular destination. In this particular case, the destination selected for the marketing and branding is Sunshine Coast, Australia. The market segmentation is a method that is important for formulation of marketing and branding strategies. Sunshine Coast is an area that can attract almost all tourists of age groups. However, in form of destination branding, it has been found that there are some negative aspects related with the brand destination policy of the organization. It has been indicated that the DMO organizes various public events and campaigns to increase its brand image. It is unfortunate to notice that due to large number of destination branding, the organization is representing the nation to be a leisure-oriented one that is strongly making constraints for the territorys reputation in technological, political and product exporting field . Target Market It has been reviewed that considering the natural quality of the Sunshine coast, the organization has a targeting policy that involves three tiers. According to the DMOs policy and the first tier, the DMO targets the connectors belonging to the regional Queensland and Brisbane, whereas according to tier two, the DMO targets the unwinders in Sydney, Melbourne, Germany, Scandinavia and North America. On the other hand, according to the tier three of their policy, Tourism Australia targets the population of Hong Kong, India and Korea. Most significantly, it has been identified that the DMO is presently developing a new target market from the territory of Taiwan. Visioning of Tourism Australia The vision of Tourism Australia is to encourage high quality tourism experience and develop tourism infrastructure for driving demand of tourism industry. The organization is visioning for better investment facilitation for improving the tourism infrastructure of Sunshine Coast. Better infrastructure would help the tourism organizations in this destination to attract the potential national and international visitors. Moreover, the organization has concentrated on more aviation capacities towards transportation facilities for the visitors. Accessible tourism is the ongoing endeavour of the organization, which ensures that tourism destination is accessible to all people regardless of their age, disabilities and physical limitation (Heeley, 2015). The organization also has better access to labour and skills towards effective promotion for Sunshine Coast to the potential visitors. However, the organization stills lack in entering in some developed countries, which is limiting the number visitors in Sunshine Destination. Positioning of Tourism Australia Sunshine Coast is regularly rated as the most desired tourism destination in Australia. Moreover, it stands at number one position in terms of its attractive features. Tourism Australia strives to convert this support to travel in Sunshine Coast. Visitors can enjoy the opportunity to explore an incredibly diver array of sea life. They also can interact with wonderful Marine Park in the underwater world. Visitors can also invent 100 different species in the Australian Zoo and have exciting experience of wild life (Pike Page, 2014). However, with the increasing number of visitors, there is a problem in accommodating visitors in the national park. Tourism Australia also promotes Sunshine Coast as a greater place to have excellent flying experience. The visitors can have exceptional flying experience with excellent scenery of sea beaches, forest park and multi city attraction. The community in this destination is still unable to learn towards providing warm welcome to the visitors. More over, the visitors also face road congestion at the peak time of tourism, which bothers the visitors. Recommendation Tourism Australia should improve the tourism infrastructure of the Sunshine Coast. The organization should highly concentrate on enhancing the space at National Park and other forest parks. Moreover, the organization should also improve the transportation facility of the destination for both national and international visitors. The organization should train the employees of tourism sectors towards providing excellent tourism experience to the visitors. On the other hand, the DMO should promote the importance of tourism in Sunshine Coast within the community people. It would help the community people to provide warm welcome to the visitors. Furthermore, the organization should also improve the road transportation condition of Sunshine Coast. However, considering the possible constraints related with the destination branding of Tourism Australia, it can be recommended that to maintain the political, technical as well as the exporting nature of the Queensland regime, the campaigns shoul d act as the organizations corporate social responsibility. Considering this, it can also be recommended that in their public events and campaigns, the organization could also promote the areas any contemporary political interest or technological investment (Dwyer et al. 2014). Conclusion From the entire assignment, it can be deduced that the considered DMO has adopted some of the most relevant positioning, branding and visioning strategy. In forms of branding, the organization mainly depends on public events and campaigns. However, unfortunately the paper indicates that in terms of branding, the DMO has some constraints such as the trend of organizing public events is creating problem for the territorys voices for technical, political and other business approaches. Therefore, at the final stage, the paper has given the recommendation, which says that the DMO can combat this problem by promoting contemporary technical, political and business approaches through their own public events and campaigns. On the other hand, it is fortunate to denote that the DMO has adopted the Tourism 2020 for developing the entire dimension of the tourism sector of Queensland. In accordance with this mission, the DMO prioritize in advancing the infrastructure of the entire place. References Barnes, J. C., Ballou, D. (2014). Case Study: Using a Sport Event within Coordinated Destination Marketing: A Case History of the New Mexico Bowl.The Journal of SPORT,3(1), 5. Dwyer, L., Pham, T., Forsyth, P., Spurr, R. (2014). 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