In-depth literature review Essay Example | Topics and Well Written Essays - 750 words

In-depth literature review - Essay Example(p. 17)One of the main strategies of the British expression labor is the market differentiation. Here, companies that comprise the industry tend to specialize in a sector menswear, ladieswear, childrens wear, knitwear, lingerie, passage fashion, designerwear or accessories (scarves, ties, hats and gloves). At present, there is a governmental agency in the UK called the Standard Industrial variety that provides a mechanism for gathering statistics and supplying information about an industrial grouping and in delineate a market.Also, along with information from trade bodies such as the British Clothing Industry Association, info are utilized to make comparisons among competing countries comprising an industry. This is based on the idea that in the international market has beget so saturated that the advantage of the globalness itself has been essentially nullified. (Gamble, 2003, p. 346) Now more than ever, it is harder and harder to bec ome a top-level fashion fireside in various global cities and so greater premium on specialization is evident. Paul de funny (1997), in his book Production of Culture/Cultures of Production, explored this further as he argued that a comprehensive rationality of fashion in clothing can only be approached through an exploration of the mutually organic rhythms of production and consumption, hence mapping the multiple worlds where fashion is produced and consumed is definitely a must. (p. 8) Interestingly, Bruce, Moore and Birtwistle (2004) added that the majority of British fashion consumers prefer to buy the diffusion lines of clothing. (p. 160)In the book called, The National Fabric Fashion, Britishness, Globalization, Alison Goodrum argued that British fashion is precariously poised amidst a clutch of conflicting narratives, representations and ideologies. For her, there is a