Class or Mass Case

Class or Mass Case Study ? A. Executive stocky Neptune Gourmet Seafood, North Americas third-largest seafood producers inventory had shot up to 60 days supply twice the normal take aim and three times what it had been a year ago. The problem with excess inventory can cause numerous deficiencies such as tight up of property and loss of margins. During an executive meeting of Neptunes top management, each executive has a different opinion in presenting a strategic solution.My recommendation is to post two additional product lines besides the current line thats targeting at quality seekers. The three brand strategy strives to acquire the highest market cover focusing at three distinct segments eliminating the major issue of excessive inventory while wholeowing Neptune to operate at its full capacity serving all segments. B. Situation Analysis Summary Jim Hargrove has become overly concerned about the excess inventory because of the advanced technology the company has adopted.Ne ptune was able to capture much seafood than other company. The root cause analysis suggests that the underlying cause of the problem is Neptunes limited number of targeted segment. (Appendix D) Because of this, Neptune is overlooking other potential segments that might institute a significant profit to the firm. A summary of top executives opinions about the problem presented can be found in Appendix A Stakeholder analysis.C. brilliance of Decision The decision of whether to reduce price or launch new product line is important, and its implication will result in major consequences to Neptune. If the misemploy decision is made such as reducing price, a significant loss in profit will harm Neptune in the short destination while the negative effect will permanently destroy the brand image of Neptune in the long term. This will take Neptune years to recover.