Develop a Mission Statement Assignment Example | Topics and Well Written Essays - 500 words

Develop a Mission Statement - Assignment ExampleThis 11-words mission statement provides a succinct commentary about its mission that it proposes for 2015. As Blythe, Zimmerman and Zimmerman (2005, p. 34) pointed, a mission statement gives clear expression to what is to be achieved by the company, in what manner it will be achieved and why this is worth achieving.Hilton is currently the fourth largest hotel chain just behind intercontinental Wyndham and Marriot international. Hilton plans to beat its competitors by 2015 with its new mission to reach wider population by aid its customers entertain to rejoice evermore. For this target to be accomplished, the company would thrive on innovation and invest extensively on technology to bring latest technology advantages to hospitality arrangements. Though technology brings everything customers want, still people be always very likely to entertain with nature. In order to satisfy customers who are concerned about nature as well, Hilton proposes to align technology to nature, and facilitate traditional inherent amusements and leisure parks with any latest and highly cultivate technology advances that Hilton can reach at.As its mission illustrates, Hilton ultimately looks at customers to fulfill meeting of varying requirements of customers in regard to entertainment with technology and natural advantages and thus to seize this opportunity for long-term profitability of the firm. Technology mentioned in the mission statement certainly reflects the strengths of the company in relation to its extensive coronation in research and development and innovative projects. It will keep on trying to change its business strategy and techniques by adding latest technology to its merchandising opportunities.The statement is motivating to it stakeholders because it clearly defines its potential strengths and ways that it can grab marketing opportunities for leisure, entertainment and hospitality